This is part of a series about the largest disaster exercise conducted in Washington State history called Cascadia Rising, 2016. See the other blogs here.
You know immediately when they arrive because the whole room gravitates toward their wake.
“Did you see the Hope Dogs?” someone asks me.
“What are Hope Dogs?” I ask heading toward a growing crowd in a corner. Oscar and Pickles are therapy dogs who work for the non-profit organization Hope Animal-Assisted Crisis Response (Hope AACR). They are part of an elite team that not only has animal-assisted therapy certification and experience but are also screened for suitability in a crisis response environment. Teams receive extensive training in Incident Command System (a standardized way we organize crisis response), first aid/CPR, emotional first aid, crisis communication, and special stress management techniques for work in the field along side first responders.
Founded in September 2001, Hope Dogs provided emotional support victims at the World Trade Center after the 9/11 attacks. Hope Dogs are called out nationally to attend policeman memorials, Operation Purple camps (for military kids), and natural disasters. They work closely in conjunction with FEMA and the Red Cross and were happy to practice with us at Cascadia Rising.
Molly Fischer sits comfortably on the floor with a gentle Oscar. He gives me soulful eyes until I pat him. Hope Dogs first began as emotional support for victims of natural disasters but gradually, the organization began to see a need to support the responders themselves. Fischer started working with FEMA staff during the 2014 Oso, Washington landslide. “It’s such a rewarding thing when you walk into a building where everything is so tense [like that]” she says, “When we walk into a room, it’s all smiles.” She invites another person to pet Oscar. “Snohomish [county] was the smoothest-operating EOC because of the dogs” she says proudly. They were able to relax and focus on the response. “Dogs are amazing at that.”
Pickles and handler Raquel Lackey join us. They were at Oso too a day after the landslide while search and rescue were still happening. She describes how exhausting it was for the dogs to sponge up all that emotional stress. They need a break every other day and then a longer break after about three weeks. They never use dogs under 2 years old because it can be too stressful for the puppies and they only use dogs who are highly tolerant of new things and stressed people. After, Oso, she took the dogs to the beach for a couple days were there was no one around.
Still… she says, they can get depressed if they don’t work for a while.
“How do you know when it’s time to go back to work?” I ask
“They’ll tell you. This one,” she nudges a tail-wagging Pickles, “will approach people on the street for pets” she laughs.
I wonder aloud why the dogs need practice when they seem to be such naturals. “Our minds know this is an exercise but our bodies don’t” Fischer tells me. Lackey nods. “You’ll notice the dogs can identify who’s the most stressed.” Oscar puts his head in someone’s lap. Both he and the person seem grateful for the head scratches.
If you’d like to support these intrepid therapy dogs and the volunteers who give up their time to support first responders and victims, do visit their page to see all the different ways you can help.
This is part of a series about the largest disaster exercise conducted in Washington State history called Cascadia Rising, 2016. See the other blogs here.
As a Communication’s major, I was never really that interested in communication technologies (except for Twitter. Those case studies are super cool). Then, one day, I married an IT guy. Over the years, I’ve picked up enough geek-speak that when I passed by some funky looking antenna, I was a) curious and b) able to appear somewhat competent to the person explaining them to me. Here’s what I learned (stay with me, it’s super interesting):
During the first day of the Cascadia Rising Exercise, 2016, the Washington State Emergency Operations Center (SEOC) pretended that it had lost phones and internet. The SEOC floor was quiet and sluggish. People prepped paperwork, anticipating the flood of need when the phone lines came up. A few people were using cell phones and satellite phones to get information about the disaster from the counties (called “situational awareness” or sometimes “ground truth”).
Across the hall, the ham radio operators were hunched in close to their speakers trying to distinguish fuzzy connections. These volunteers are part of RACES (rhymes with trees), Radio Amateur Civil Emergency Service which activates to help in an emergency. The “amateur” in their name is a reference to the FCC’s designation of the band of radio waves they use; NOT a reference to their skill level. These guys are pros.
Amateur radio operators set up in a quiet room.
Amateur, or ham operators help the EOC if their phones and email are down.
This ham radio operator is trying to reach radio operators in the counties.
If being without phones and internet is distressful normally, imagine being responsible for disaster response without any way to easily connect to your field teams. That’s why getting coms up is first priority for disaster managers. The military (and some civilian companies) have developed ultra-light gear that can be set up for immediate connection.
The Beachball or the “Gatr”
FEMA has brought an inflatable satellite in the shape of a 6 ft white ball. The “dish” itself is merely a reflective fabric on the inside of the ball while the skinny LNB arm juts out of the ball a few inches. The pressure of the air and the round shape of the ball keeps the dish in the correct parabolic shape while also keeping it at the right focusing distance (according to the manufacturer’s website). The whole thing fits in two to four storage-bin sized chests and can be working in about 6 hours. Most of that time is spent trying to manually find the satellite connection. The ball has to be tethered down in 8 spots to keep it from rocking or shifting in the wind. The manufacturer claims that the round shape actually makes it more stable in the wind. Still, one FEMA tech guy admits he far prefers the MERS or Mobile Emergency Response System because the satellites lock automatically. It was probably better before they switched satellite providers, he tells me. Even so, the beach ball can provide cheap high-bandwith to a mobile team fairly quickly and with very light equipment. Ideal for first responders. Theoretically, you could air drop it into impassable areas.
Fun fact: Gatr is the name of the company that sells them.
The Beachball can fit into 4 small cases and be set up by one or two people.
Inflating the satellite.
In the lower right, you can see the small laptop and a few cables. All it takes to find a satellite.
Some prefer a round mount because you can adjust in two axes at once.
The ball is cross-tethered in 8 points to keep it from rolling
The LNB arm is the only external part of the satellite dish.
Satellite found. Network provided to emergency personnel.
The Portable KU-band Satellite Dish: A bit larger and set up nearby is a portable ground-mounted satellite dish. It takes a bit longer to set up and fits in twice as many cases. But seems to serve a few more people.
The portable KU-band satellite.
A comparison of the inflatable and portable satellite dishes
The larger, stiff dish fits in many more cases and gets put on a trailer.
MERS: Mobile Emergency Response System. An office on wheels
The MERS that the FEMA tech prefers is a small camper with a satellite dish on top. Inside is all the telecommunications equipment you might want: VOIP (internet phones), wifi, radios, and video/audio equipment. A tiny conference table in the middle seats 4 with more work spaces along the counter. The truck can provide 40 people in a building nearby with phone or internet or provide 10 people working in the truck with phones AND internet. The truck can be loaded onto a Boeing-137 or C-5 plane for transport into disaster areas. While it is more stable and a little more powerful, it also requires cleared roads. The military has a similar vehicle (see second left).
The FEMA Mobile Emergency Response System (MERS)
North Command’s mobile satellite.
Inside the FEMA MERS
Pretty nice conferencing system inside.
and a few work spaces.
Of the same size as the MERS are a variety of “cell on light trucks”. All the cell providers have mobile teams who deploy to disaster zones with these trucks in order to re-establish cell service while their permanent cell towers are being fixed. The truck deploys a 70 ft antenna and a satellite dish supported by a generator that can run for 1-2 weeks depending on how hot it is. The equipment inside the truck needs to be kept cool, so much of the generator fuel is used for that. The truck can support about 600 simultaneous users which is about the capability of a regular cell tower. Also, many of the the cell providers–according to Sprint–bring phones to the disaster area. They can pre-load contacts and provide them to field agents who can then use them to edit and share maps, communicate with search and rescue personnel, send and receive email, etc.
The best of the best is spelled JISCC. The Joint Incident Site Communications Capability.
The JISCC (rhymes with wisk) is run by the National Guard and represents the pinnacle of ability. It was the spidery JISCC antenna that I had spotted deployed on a strip of land and which piqued my curiosity. I felt especially honored and grateful to be given a guided tour of the whole operation (special thanks to a major who wishes to remain anonymous who gave me over an hour of his time). Unfortunately, I was only able to get photos of the outside of the JISCC. I will do my best to describe the inside.
The JISCC does everything. Twice. First, I was shown a tiny closet where a young airman hunched over a box with 6 inch screen in the lid and buttons and wires all inside it. That grainy picture, I was told, was the feed from the helicopter flying over the (pretend) disaster area. The National Guard command was working with the state to get visuals of different areas to guide search and rescue or assess damage. The JISCC was helping to collect that video. The helicopter camera was equipped with infrared so that we could use it at night.
Next, I was shown the main room where about 6 Guardsman (not including the lonely airman in the closet) worked on folding tables next to racks of equipment in a very cool room. In one corner was a chest high cabinet of radios. All kinds of radios: HF, VHF, UHF. The radios have cross-band repeaters for better range. Two guardsmen fiddled with dials trying to clear up the signal from the Puget Sound area. The radios can also talk to cell phones. Handy, I think. You can even send email over the radio, he tells me. I look dubiously at him. It sounds like a fax, he says, and on the other end, you have a computer which translates it into words again for you. This is one kind of interoperability that the National Guard strives for: communication between different kinds of technology.
On the wall to the left was a bank of routers for phones and computers. The JISCC brings light laptops and other equipment so you could conceivably talk to anyone on anything.
Outside, it’s 90 degrees; uncomfortably hot for us northwesterners. That’s one of the benefits of working in the JISCC, my guide says, laughing. The equipment has to stay cool, so you stay cool too. We walk over to a cordoned off area and he points out the antenna one by one.
The stico (named after it’s manufacturer) is an interoperable RF antenna. There’s also a VHF/UHF antenna, and a satellite dish which automatically finds the satellite. It’s point and shoot, he says. Just set it and go. The especially tall one with the funny spikes is the antenna receiving the helicopter feed. Next to it is a pole with wires attached to a tree and the ground. The wires are the antenna, he tells me, not the pole like you might think. It receives HF radio and this design makes it extremely light and packable.
A few steps away is the trailer and truck that all this goes on. It’s surprisingly small. In the field, the trailer can be set up with all the radio and router equipment from inside and air conditioned to keep it cool. I see a few fold-up chairs left in the truck. The whole thing can be loaded onto a C-130 and only needs a 6 person team. They’re currently thinking about ways the equipment can be air-dropped to affected areas. The only trouble is: if they drop it and wheels can’t get to it, then you’re stuck. And if wheels could get to it, why would you need to drop it?
All the JISCC equipment fits in this trailer and truck.
All the equipment can be offloaded by hand. The back of the truck has a lift that takes crates to the ground for you.
The whole thing can drive onto this C-130.
My guide recalled how the National Guard JISCC team was called up last summer during the fires. The fireman had brought their own equipment to their base camp (an actual campground) but discovered that they were stuck in a valley. Their line-of -site satellite phones and radios didn’t work. They needed the National Guard’s communications support. They also found that having email and a fax machine on base was extremely helpful for organizing firefighter schedules and payment.
“What’s the one thing you wish you could tell people.” I asked him. He paused squinting into the bright, unblemished sky. “We provide communication capability to people who are coming to help you,” he replied.
As I walked back toward the cool, dark of the SEOC, I couldn’t help but be very grateful to the engineers, IT guys, and other geeky types who designed, ran, and maintained this equipment. From the individual volunteer HAM operators, to the portable satellites, the heavier MERS teams, and private cell trucks, to the wonderfully robust National Guard JISCC: all are important pieces to the response network. We couldn’t do it without them.
This is a fictionalized account of a day in the State Emergency Operation’s Center during a pretend earthquake/tsunami disaster. This account is not real and should not be panicked about. For background information, please do see our previous blogs about the Cascadia Rising Exercise, 2016.
While I was participating in the exercise, I found it difficult to describe the work happening around me to friends. There are so many little pieces to keep track of and so many vague abbreviations and tasks to do. I thought a fictionalized “day in the life” might be both helpful and fun. This is a pretend day two when the responders have a good sense of the tasks before them, but still have a lot to do. Federal agents are on the scene and communications have been re-established so work is in full swing. I chose this day so that you can see the very wide variety and scope of problems that the State EOC had to deal with and the many different people helping. The meeting schedule is taken from several real meeting schedules that Cascadia Rising used though some things were edited for clarity and for drama.
7:30 am: Shift Change Briefing. All state Emergency Operations Center (EOC) staff attend a meeting for getting updated on the disaster. Editor’s Note: For the Cascadia Rising Exercise, the night shift was “notional” which means it only existed on paper. Controllers delivered “injects” or pre-conceived, pretend-facts that the players have to respond to.
Last night, there was an aftershock and several gas lines lit fires. Pierce county needs fire trucks and state EOC employees are working to see who can supply them. Maybe the Department of Natural Resources? How about the National Guard?
SEOC Supervisor orients the morning shift
He describes the updated situation and gives the objectives for the day.
The EOC section chiefs organize their staff in response to the objectives.
8:30 am: Unified Coordination Group (UCG) Objectives Meeting. “Review and identify incident objectives for the next operational period.” Planning staff from all levels and branches of the government meet to discuss tomorrows priorities while operations staff work on today’s priorities.
Today we’re working on search and rescue, fire suppression establishing shelters, and assessing the damage to “critical infrastructure” like hospitals and police stations. Tomorrow, we should work on road clearing, getting fuel to vehicles in the field, getting the power grid back up, and sending food and water to shelters.
8:30 am: Command and General Staff Meeting:
The operations staff meet to discuss today’s priorities called “objectives”. (They were approved last night by the planning staff). The EOC supervisor briefs his Operations Chiefs and the Disaster Manager who will later need to liaise with the planning staff and politicians. Today, we’re working on search and rescue, mass care (medical care, housing, etc), damage assessment, fire suppression, road clearing, fuel line and power grid repairs, and body collection and identification. The operation’s staff are tracking more than 100 requests for help from the counties and tribes.
9:00 am: State Emergency Management Declaration Meeting
The Disaster Manager and other officials meet to decide whether this emergency is bad enough to warrant an official Disaster Declaration request by the governor. It is. In fact, the President has anticipated this and is standing by to grant the request immediately.
The EOC is relieved to hear that they have received a Presidential Disaster Declaration. Now they can easily receive Federal aid.
9:15 am: The Media Arrive: They want to know about the disaster declaration and the status of the response. They work closely with the SEOC to get important life-saving messages out to the people. Fun Fact: The media really did come into the SEOC during Cascadia Rising. The Governor did a pretend news briefing, and then the cameras came into the SEOC to interview the FEMA Region 10 Director and the Lead Controller about the exercise itself.
The media is an important link for getting life-saving information to the public.
This cameraman is getting b-roll of the SEOC floor supervisor running the general staff meeting.
Lead Controller, Lit Dudley, talks about the exercise.
9:30 am: Fuel Task Force Meeting: How many lines are broken? How can we fix them?Who needs the fuel? How can we get them fuel for emergency use?
9:30 am: FEMA National Call: FEMA field agents meet with their national headquarters, military officials, and state officials via teleconferencing equipment. They compare notes and discuss resource requests. For instance, can the military let us use some helicopters for search and rescue operations, and some planes for fire suppression?
9:30 am: ESF 15 Local/State Coordination Call
Public Information Officers from FEMA, the state, the tribes, and counties, meet to discuss what to tell the public.
People are beginning to ask what to do with the bodies they’ve discovered. What can we tell people about when power will be back up?
10:00 am: Tribal and Local Jurisdiction Conference Call
The conference call is piped in over the speakers onto the EOC floor. The EOC floor supervisor takes role call. Most of the counties have joined the call. One by one, they describe their needs and their own response activities. The King County emergency operation’s center had to move to their secondary site due to damage to their building. They give the group their new address and phone number. Klallam tribe has opened their casino and hotels as a shelter. Thurston county is stranded. Both Hwy 101 and the Nisqually bridge are damaged. The State asks the Army Corps of Engineers to see if they can fix the bridge and/or clear Hwy 101.
10:00 am: Critical Infrastructure Task Force
The task force members meet to update the incident map with damaged buildings, ports, and roads. They begin to prioritize needs. If we can fix some ports in Puget Sound, a navy vessel can bring supplies up from California. It might be faster than trying to clear enough roads to get trucks through.
The fuel-line fires are threatening some fueling stations.
10:30 am: Debris Task Force
US Army Corps of Engineers, Environmental Protection Agency, Natural Resources Conservation Service (NRCS), US Coast Guard, Department of Transit, and Department of Ecology and others meet to discuss clearing roads and power lines.
The National Guard uses the critical infrastructure damage data to prioritize debris removal.
The Coast Guard considers ports and bridges
The Army Corps of Engineers sends crews to help.
Active military personnel support with helicopters, heavy trucks, and other specialized equipment.
11:00 am: Mass Care Conference Call with Local Jurisdictions
The Mass Care Taskforce needs to know more about which hospitals are functional, how many shelters should be set up, and to hear about what local jurisdictions need. Klallam tribe’s shelter is beginning to receive evacuees with pets. What should we do with them? The Red Cross is starting a blood drive and the Salvation Army is beginning to process donations.
The Mass Care Taskforce helps decide where to put shelters.
They work with private agencies to supply shelters and hospitals.
They find a quiet room to work in.
11:30 pm:Lunch is served by building support staff.
12:00 pm: Draft requests for tomorrow due to Operations Section Chief
The State EOC operations staff have been tracking requests and make recommendations for tomorrow’s objectives. The various taskforces have recommendations too.
1:00 pm: EOC Update Briefing
The State EOC staff pause to get on the same page with one another. The state meteorologist gives a forecast. Incoming rain is good news for fire suppression but bad news for mass care shelters. They might need more tarps. The Public Information Officer finally gets an answer from the Department of Health about what to tell survivors about how to handle bodies. The Department of Ecology need hazmat teams to assess oil spills in the area.
The Disaster Manager listens in to the SEOC briefing.
The Disaster Manager will take this information to elected officials and others.
1:30 pm: Oil and Hazmat Coordination Group. US Coast Guard, the Environmental Protection Agency, State Department of Natural Resources, and State Department of Ecology meet to coordinate hazmat work.
2:00 pm: Congressional Conference Call
Disaster Manager and others call Washington, Oregon, Idaho, congressional delegations and other Federal partners to give an update of the situation.
One Washington state congresswoman is concerned about the damage to agriculture. Even though it’s very early in the response, the EOC staff do their best to give some projections to the congresswoman so she can prepare to help her constituents during long-term recovery.
2:30 pm: Power Task Force Meeting review and update strategies for getting the power back on.
3:00 pm: Tactics Meeting
Section chiefs, the State EOC supervisor, representatives from FEMA, the National Guard, and Northern Command (active duty military), meet to discuss tomorrow’s priorities. It takes a long time; there are many task assignments. A list of firefighting resources and contact info is added to the Joint Incident Action Plan. A last minute addition: Pierce county jail needs water and extra patrol.
The Tactics Meeting is extremely crowded. They’ve had to move rooms several times.
FEMA-state liasons make sure nothing is being forgotten or doubled up.
Planners deliberate on priorities for tomorrow.
4:00 pm: Principals Conference Call
The Emergency Management Division Director, Disaster Manager, and agency executives meet to discuss incident status, policy issues, and strategic messaging.
4:30 pm: UCG Huddle:
Coordinating officers (liaisons) meet to make sure inter-agency coordination is going well. Some state staff are having trouble using the FEMA request form.
5:00 pm: Elected Officials Call
Emergency Management Division Director, Disaster Manager, and the policy group, give an incident update to the Governor’s Chief of Staff and other elected officials.
6:00 pm: Planning Meeting
Everyone takes a look at the Joint Incident Action Plan which is a document with all the objectives that the Tactics Meeting approved, assignment lists for tomorrow, contact information, maps, and tomorrow’s meeting schedule. When it’s approved, the document get’s uploaded to the State and FEMA’s online sharing environment where it will guide tomorrow’s work.
7:00 pm: Shift Change
Thousands of local, state, and federal staff including many branches of the military have worked all day (and night) to save lives and property. And they’ll do it again tomorrow.
This is a dramatized account of a day in the State Emergency Operation’s Center during a pretend earthquake/tsunami disaster. This account is not real and should not be panicked about.
This is part of a series about the largest disaster exercise conducted in Washington State history called Cascadia Rising, 2016. See the other blogs here.
This blog series brought to you by the miraculous power of asking.
Unfortunately (according to some), I have been plagued since childhood by an innate desire to please people and bred by my mother’s perfect politeness to not get in the way. But through rigorous training administered by the loving type-A personalities in my life, I can now force myself to knock softly on someone’s cubicle door–interrupting their day (gasp!)–and ask for something (double gasp!) with something approaching dignity and cheer.
That is how, via a terrifyingly casual handshake, I was introduced to Mr. Ed Taylor and Mr. Lit Dudley who are (more or less) in charge of Cascadia Rising 2016 Exercise. And how, after being brave, I was able to join the Controller Group which helps to administer the exercise, and how, after being even braver, I will be allowed to take photos and document the whole thing from start to finish.
Well, perhaps not from the very, very start. Cascadia Rising is a regional-wide earthquake and tsunami simulation which Taylor et al have been planning for two years. It involves around 20,000 players from Washington, Oregon, and Idaho including participants from Federal, county, tribal, and city agencies, and stand-a-lone businesses like hospitals, Amazon, the Red Cross, Northwest Natural Gas, Amtrak, etc. People from Alaska, California, FEMA, University of Washington, and South America are coming to observe how the players run this 4-day disaster simulation.
The exercise is named after the Cascadia fault off the Northwest coast. You might remember it from this post. The Cascadia Rising planners created a scenario in which a 9.0 magnitude “full-rip” earthquake along the 700-mile Cascadia Subduction Zone (CSZ) fault causes subsequent tsunamis and aftershock which impact the Washington and Oregon coastline. They will deliver the “news” of this earthquake to the players across the region via simulated USGS maps and video. Then, the participants will have to respond. Local damages based on scientific projections have been pre-planned and each local controller is in charge of telling the players about outages or damages. For example (and hypothetically, since “ground truth” is a secret to the players), a county near the coast might discover that their local cell phone tower has been damaged, meaning cell phones are out as a means of contacting damage assessors in the field.
I’ll be stationed in Washington State’s Emergency Operations Center (EOC) which will activate 107 state agency staff and 101 federal staff per shift. I’m looking forward to this station because the states are the conduit between local jurisdictions and federal partners. I will be at the hub of information processing, decision making, and direction giving. I can’t wait to see it all!
I hope you’ll join me for an inside look at an activated EOC this June.
I spent a large portion of this week trying to understand why seemingly reasonable people allow themselves to believe in unreasonable ideas like FEMA camps, Vaccine Truthers, Climate Change Deniers and–most confounding of all–Flat Earthers (start at about 10:00 min). I’ve discovered many opinions ranging from Cultivation Theory to the failing educational system in America coupled with the high valuation of entertainment.
The apparent rise of anti-intellectualism in America is a complex problem requiring perhaps many different solutions, but the argument I found particularly compelling was from historian Richard Hofstadter who claims (in part) that many Americans value practicality over enlightenment. This has caused many high school graduates to choose vocational training over going to a 4-year college (or to enter the work field immediately). It has further caused many college students to avoid the humanities (who can get a job with an art-historian degree?) However, Hofstadter and I agree, that studying the humanities is a very important part of developing critical thinking skills, creativity, and tolerance for new ideas and people.
I myself carefully guided my college career toward the practical imbibing the arts only as a reward, a luxury I just couldn’t give up. Though I do believe that I was being responsible by making sure my degree was marketable, I do not agree that the humanities are worthless skills. Instead, those skills must be translated into resume speak. Just like your (probably unused) high school algebra added to your brain in a possibly unquantifiable way, books, music, art, philosophy, history add to your brain in unquantifiable yet critical ways. They make you a smarter, better, more interesting, person capable of distinguishing fact from fiction.
To prove it, I’ve demonstrated the usefulness of art with my above tongue-in-cheek list. Look how my art classes in college prepared me to write a science-degree thesis. Isn’t critical thinking, part-to-whole and whole-to-part flexibility, and empathy qualities that you want in an employee, boss, or government representative?
Usually, I try to ignore idiocy because I find it a frustrating waste of time to convince willfully ignorant people to believe me and the rest of science. But while responding to rapper B.o.b’s flat-earther comments, Neil Degrasse Tyson said something to change my mind on this occasion:
In a free society you can and should believe whatever you want… but if you have influence over others, as would successful rappers or even presidential candidates, then being wrong becomes being harmful to the health, the wealth, and the security of our citizens.
As the next generation of Emergency Manager tasked with protecting the health, wealth, and security of our citizens, I’m finding a careful balance of practicality and enlightenment more essential than ever. We just can’t afford to be wrong on issues of climate change, vaccines, or the shape of our worlds.
PS: I read a lot of material that didn’t make it into this blog, but I think is worth your time. See it below:
Last week my Crisis Communications class looked at the 2013 Boston Marathon Bombings as an example of government using Twitter effectively to communicate with the public. What I noticed most was that the author’s attributed Boston PD’s adept handling of social media to the fact that they had had a standing relationship with a Twitter audience already–long before the marathon even happened. Granted, their followers were fairly few, but when people flooded to their stream (heh, pun) they had the culture and infrastructure in place to handle the misinformation, the safety concerns, and the expectations of the public. [If you want to read what the academics are saying about the event a year later, check out these summaries of journal articles. Fascinating.]
All this prompted me to think about the public’s relationship with the government and how unusual it is to find a government (or sometimes even private business) entity that does Twitter well. As an Emergency Manager, part of my job is making sure people get warned about impending doom and more and more, people are getting warned through breaking news on Twitter. So I want to make sure that the information people get from their social networks is high quality information: useful, accurate, and timely. By the way, my textbooks tell me that according to a recent survey, about 80% of you expect someone to be monitoring Twitter during a disaster for distress calls. That’s an important expectation for us to respond to. I have a vested interest in making sure that the communication that happens over social media is effective and that the public develops a good relationship with high-quality informers BEFORE a disaster happens. Because after a disaster happens, we’re in the “fog of war”.
That’s a lot of build up to say that basically, I went forth onto the Great Information Highway and collected tips for you. Free of charge.
How to Find Quality Disaster Tweeps:
1. Twitter Alerts. Before you do anything, I want to talk about Twitter Alerts. Go to the National Oceanic and Atmospheric Administration (NOAA) twitter page. These are the storm people. NOTICE: on the left side under the “Tweet to NOAA” button there’s a little statement that says “In times of crisis this account helps share critical information with Twitter Alerts. Be Prepared“. Accounts with that statement are top priority. If you’re only going to follow one person, make sure it’s a person with that statement. Click the Be Prepared link and Twitter will take you to a page that explains how Twitter Alerts works and allows you to sign up to get alerts from NOAA. It’s sorta like a mobile version of a reverse 911. HIGHLY RECOMMENDED.
Ok… now when we talk about other accounts, watch for that little statement.
2. Quality Accounts. Here are a few people already doing a stellar job in the Twitterverse.
* Craig Fugate, FEMA Director. If you’re still thinking about the last director who some believe tanked the Hurricane Katrina response, don’t worry. This guy is new, experienced, and pretty hip. His site has cool new facts, FEMA programs (like this partnership with Disney’s Big Hero 6 movie), and a nation-wide/birds-eye view perspective.
* Besides NOAA (above), you also might like the National Weather Service. They also provide information about storms and unexpected freezes.
* Bill Gates, entrepreneur/philanthropist. You never hear much news about Bill Gates anymore and that’s because he’s traveling all over the world doing work for his foundation. He just met with the House of Lords in England and Germany’s Chancelor, Angela Merkel to garner support for Ebola aid in Africa–and more broadly–world health. I’m a huge fan of his work. You might like to follow him if you want a world-large perspective.
* I like Ready.gov ‘s account because it retweets from the Fire Department, National Guard, Homeland Security, and almost anyone else talking about preparedness. It’s nice because people like the Coast Guard don’t ONLY talk about preparedness, but when they do it’s important. So Ready.gov is like a filter for all the non-emergency news. They also have some content in Spanish. It might be a good starting place to see who else you like.
* FEMA en espanol. Pretty much the only Spanish-only Twitter Alerts I could find readily. If you know someone who speaks Spanish as a first language, send them here.
3. Local Accounts. How to find people near you.
In America, it’s the local authorities who are in charge of the disaster response (and the national authorities who send the money). When a disaster happens, you’ll want information from the people in your jurisdiction just like Bostonians wanted the BPD’s info. Here’s how to identify quality local accounts.
* WeFollow.com is a user-generated director that collects Twitter accounts into hashtags. Best of all, it displays them based on influence and/or follower counts so you can get an idea of who’s awesome on Twitter. Furthermore, the little search bar on the side lets you search by location so you can find quality people near you. Check out these Emergency Managers. Notice the grey bar at the very top suggests other key words to search with.
* Go to Craig Fugate’s Following list. Hit ctrl+F or find your browser’s search bar then type in your state’s name. He follows all the state’s Offices of Emergency Management, but they’re not all called the same thing, so it’s sometimes hard to find them. Chances are your state’s OEM (or EMD, SMEM, etc.) will be following local entities worth noting. For instance, my state’s –Washington Emergency Managment Division– follows the National Weather Service, Seattle branch.
*FEMA Regions. FEMA breaks up the country into regions and those regions have their own Twitter accounts. The posts often overlap with the national account, but they sometimes have good regional information like storm-specific preparedness tips (not a lot of Tornadoes in WA state.) or tribal news. Look at the map below to see which region you belong to then go find that account by searching Twitter’s search bar.
* Search your local city hall, state government, police/fire departments and anyone else you can think of to see if they’re on Twitter.
* Make sure their profile is fully filled out
* Determine how frequently they tweet. If they’re last tweet was a week ago, ditch them.
* Determine quality of tweets. Do they retweet relevant material? Do they balance their retweets with original content? (If they only retweet, they’re lazy. If they only post original content despite what everyone else is talking about, they’re not good listeners and probably won’t be too helpful during an emergency) Do they participate in the conversation or do they treat their account like a bulletin board? Can you tell if they’re responsive to other users?
* Who do they follow? Maybe it’s someone useful. Make sure they follow a wide range of relevant people. They shouldn’t be following everyone who follows them and they shouldn’t be too insulated by following only people who they agree with.
4. Preparedness accounts. Other honorable mentions. These people don’t necessarily post emergency updates, but they do talk about preparedness topics.